How To Maximize The CIBC Aventura Rewards Program

creditcardGenius Team
updated on Mar 27, 2025
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CIBC credit card holders have options when it comes to choosing a rewards program. The Aventura Rewards program is a popular option for people who don’t fly Air Canada frequently (those travellers might be better off with a CIBC Aeroplan Visa), offering more flexibility when choosing rewards. We’ll show you which credit cards can earn the most Aventura points and give you tips for maximizing your CIBC Aventura rewards.

Key Takeaways

  • The Aventura Rewards program is owned and operated by CIBC.
  • You can redeem Aventura Points for credits, financial products, gift cards, merchandise, and travel.
  • Aventura Points are worth 0.63 – 2.29 cents each depending on which rewards category you choose.
  • Only CIBC credit cardholders can earn Aventura Points and the fastest way to do so is with the CIBC Aventura Visa Infinite Card.

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What are CIBC Aventura Rewards?

Aventura Rewards is a credit card rewards program run by the CIBC. As one of the big 5 banks in Canada, CIBC has the resources to offer flexible rewards, exclusive credit cards, and major partners like Amazon, Best Buy, Bose, and Dyson.

Here’s everything you need to know about Aventura Rewards:

Currency: Aventura points

Rewards categories: Charity, financial products with points, gift cards, merchandise, payment with points, shopping with points, travel

You can only earn Aventura Points with CIBC credit cards like the CIBC Aventura® Gold Visa* Card. Your options range from the zero-annual-fee CIBC Aventura® Visa* Card to the average CIBC Aventura® Visa Infinite* Card, to the super-exclusive (and expensive) CIBC Aventura Visa Infinite Privilege Card.

For frequent US shoppers and dual-citizens, there’s also the specialty CIBC U.S. Dollar Aventura Gold Visa Card

Aventura Rewards pros:

  • 86,000+ charitable rewards partners
  • 100+ gift card and merchandise rewards partners
  • 7 flexible rewards categories
  • 5 major airline partners
  • 6 reward categories with fixed point values
  • Points worth up to 2.29 CPP
  • No travel blackout dates
  • Points don’t expire
  • Reward flights count toward frequent flyer programs
  • Seasonal travel deals

Aventura Rewards cons:

  • Limited airline options
  • Points can only be earned with CIBC credit cards
  • Points can only be redeemed for economy-class flights
  • Points can’t be transferred
  • Points worth as little as 0.63 CPP

What are Aventura Points worth?

Unlike the Air Miles rewards program, Aventura Points have fixed values in 4 rewards categories. A fixed points value makes it easier for you to budget for the rewards you want but can also yield as little as 0.71 cents per point

Value of reward in $ / value of reward in points x 100 = cent per point (CPP) value

If we have one piece of advice, it’s "don’t settle for any reward worth less than 1 CPP" (i.e., gift cards and merchandise). If you just want to shop, you might as well switch to a cash back credit card.

Fortunately, we’ve done the math for you and found the Aventura Rewards categories with the highest average and fixed value:

CategoryRedemption optionsValue
Travel* Aventura Airline Travel Rewards
* Aventura Flexible Travel Rewards, including car rentals, cruises, experiences, flights, and hotels
* 1.96 CPP (average)
* 1 CPP (fixed)
Shopping with points* Pending transactions (travel-related)
* Pending transactions (non-travel-related)
* 1.25 CPP (fixed)
* 0.63 CPP (fixed)
Charity* Charitable donations* 1 CPP (fixed)
Financial products with points* CIBC RRSP, TFSA, and investment contributions
* Line of credit, mortgage, and personal loan credits
* 0.83 CPP (fixed)
Merchandise* Children’s toys
* Electronics
* Fashion
* Home appliances
* Luggage and bags
* Outdoor furniture and recreation
* Sports and leisure equipment
* Tools
* Wellness items
* 0.71 CPP (average)
Gift cards* Retail gift cards
* CIBC prepaid Visa credit cards
* 0.71 CPP (fixed)
* 0.63 CPP (fixed)
Payment with points* Credit card statement credits
* Eligible pending transactions
* 0.63 CPP (fixed)

How to earn Aventura Points

You can only earn Aventura points using a CIBC Aventura rewards credit card. We’ve rated and ranked all 5 qualifying credit cards in Canada from best to worst:

CIBC credit cardWelcome bonusEarn rateAnnual feeLearn more
CIBC Aventura® Visa Infinite* CardUp to 45,000 bonus points, first year annual fee waived (terms)* 2 points per $1 spent on travel booked through the CIBC Rewards Centre
* 1.5 points per $1 spent on eligible gas, groceries, EV charging, and drugstores
* 1 point per $1 spent on all other purchases
$139Learn more
CIBC Aventura® Visa* CardUp to 35,000 bonus points (terms)* 1 point per $1 spent on travel purchased through the CIBC Rewards Centre
* 1 point per $1 spent on eligible gas, groceries, EV charging, and drugstores, up to $6,000 spent annually
* 1 point per $2 spent on all other purchases
$0Learn more
CIBC Aventura® Gold Visa* CardUp to 45,000 bonus points, first year annual fee rebate (terms)* 2 points per $1 spent on travel booked through the CIBC Rewards Centre
* 1.5 points per $1 spent on eligible gas, groceries, EV charging, and drugstores
* 1 point per $1 spent on all other purchases
$139Learn more
CIBC Aventura Visa Infinite Privilege CardUp to 80,000 bonus points (terms)* 3 points per $1 spent on travel booked through CIBC Rewards
* 2 points per $1 spent on gas, EV charging, groceries, restaurants, and transit
* 1.25 points per $1 spent on all other purchases
$499Learn more
CIBC U.S. Dollar Aventura Gold Visa Card2,500 Aventura Points (terms)* 1 point for every $1 spent on travel through CIBC Rewards
* 1 point for every $2 spent everywhere else
$35Learn more

The CIBC Aventura Visa Infinite Card is our top pick for a reason – and while it costs $139 per year and requires at least $60,000 of personal income (or $100,000 of household income) to qualify, it’s worth it. This travel credit card pairs advanced Aventura Points earn rates with generous perks, benefits, and travel insurance.

You’ll get access to the Visa Infinite program, which includes the Visa Infinite Luxury Hotel and Infinite Dining Series, plus 4 complimentary Visa Airport Companion passes to 1,200+ airport lounges worldwide. You can also get a $50 NEXUS Application Fee rebate and save up to 7 cents per litre with JOURNIE Rewards.

4.2 Genius Rating
2.4 (18) User reviews

Earn up to 45,000 Aventura points + 4 free lounge passes per year.

Rates & fees
See rates
Learn more
Welcome bonus
$1,151
45k points + $120
Annual rewards
$639
Learn more
CIBC Aventura® Visa Infinite* Card
Instant approval: Yes
Credit estimate:
CIBC Aventura® Visa Infinite* Card
4.2 Genius Rating
2.4 (18) User reviews

Earn up to 45,000 Aventura points + 4 free lounge passes per year.

Rates & fees
See rates
Learn more
Welcome bonus
$1,151
45k points + $120
Annual rewards
$639
Learn more
Credit estimate:
 (660 - 724)
Instant approval: Yes

How to redeem Aventura points

Redeeming Aventura points is easy – all you have to do is go to the CIBC Rewards Centre, log in, and choose the category you want.

You can redeem your points for gift cards, CIBC prepaid Visa credit cards, and merchandise through the online catalogue for an average value of 0.71 CPP. You can also redeem over the phone by calling 1-888-232-5656.

As you’ve noticed, gift cards and merchandise aren’t the best value for your Aventura Points. The most valuable rewards are flights and other travel-related purchases – but not every option in this category is made equal.

If you’d like to travel with Aventura, you have the option of:

  • Booking an Aventura Airline Travel Reward on the CIBC Rewards Travel Centre at an average value of 1.96 CPP
  • Booking an Aventura Flexible Travel Reward (car rentals, cruises, hotels, vacation packages, and non-Airline Travel flights) on the CIBC Rewards Travel Centre at a fixed value of 1 CPP
  • Or buying a travel-related service from the vendor of your choice with an Aventura credit card and redeeming your points at a fixed value of 1.25 CPP

So what’s the difference? And which one is right for you? We cover travel and other redemption categories in the next few paragraphs.

Remember: Only primary credit cardholders can redeem Aventura Points.

Aventura points for flights

Airline travel rewards are by far the most valuable redemption option for Aventura Points. Depending on what type of flight you choose, you can max out your points value at 2.29 CPP, with an average value of 1.96 CPP.

Airline travel rewards use preferential point values listed in the CIBC Flight Rewards Chart on the Points Flight Finder page:

DestinationPointsMax ticket costMax value
Canada or US (long-haul flights excluding Alaska and Hawaii)25,000 – 35,000$8002.29 CPP
Canada or US (short-haul flights between neighboring provinces or states)10,000 – 20,000$4002 CPP
Europe (select destinations departing from a major Canadian airport)50,000 – 70,000$1,3001.94 CPP
International (departing from a major Canadian airport)75,000 – 125,000$2,0001.6 CPP

The downside is that not all flight tickets are eligible. To qualify, you must:

  • Depart and return to the same airport in a major Canadian city (Calgary, Edmonton, Halifax, Montreal, Ottawa, St. John’s, Toronto, Vancouver, or Winnipeg)
  • Have enough Aventura Points to cover at least 80% of your base flight fare (or buy what you need for 3 CPP)
  • Purchase a round-trip ticket that doesn’t exceed the maximum ticket cost listed in the chart (or pay the difference with your points or credit card)

Flexible travel rewards

If your points balance or flight details make you ineligible for an airline travel reward, CIBC will offer you a flexible travel reward at a fixed value of 1 CPP. Car rentals, cruises, experiences, hotels, and vacation packages also count as flex travel purchases.

You can cover as much or as little of your purchase as you want with Aventura points.

To redeem, head to the CIBC Rewards Centre, log in, and select the "Travel" tab. Search for round trip, one-way, or multi-city flights by entering your departure, destination, travel dates, passengers, and clicking “Search Now.”

Once you’ve picked your flight and Travel Reward option, you can view your payment options and opt to cover fees, surcharges, taxes, and travel insurance with points. Complete your purchase online or call 1-888-232-5656 to book Travel Rewards over the phone.

Aventura airline travel rewards, flexible travel rewards, and any other tickets booked through the CIBC Rewards Centre use a third-party travel agency. To change your booking or make a complaint, you must contact the Rewards Centre – not the airline, car rental agency, hotel, restaurant, or other company mentioned in your booking.

Shopping with points

Shopping with points enables you to pay a pending transaction on your Aventura credit card with points.

Important note: The transaction must be marked "Pending" (not “Posted”) and you must have enough points to cover 100% of your purchase.

Most purchases offer a fixed exchange rate of 0.63 CPP but flight tickets and other travel-related purchases qualify for 1.25 CPP. So, while it doesn’t quite match the value of an airline travel reward, shopping with points offers 25% more value than booking a car rental, cruise, experience, hotel, or flexible travel reward flight through the CIBC Rewards Centre.

To redeem your points on a recent purchase:

  • Log into the CIBC Online Banking website or the CIBC Mobile Banking app
  • Click on your Aventura credit card to view the card’s Account Details page
  • Select a pending transaction and click "Redeem with points"
Authorized but pending transactions take CIBC several days to process. If you plan to redeem your Aventura Points on a particular purchase, do so as soon as possible.

Aventura Points for charity

You can donate your Aventura points to your favorite cause by visiting canadahelps.org. Donations use a rate of 2,500 points to $25, giving you a fixed value of 1 CPP.

Canada Helps hosts over 86,000 charities targeting a wide range of causes, including animals, the arts, education, the environment, indigenous peoples, international causes, public works, social services, and religion.

Financial products and payment with points

Applying your points to financial products gives you a better value than applying them to your credit card balance at 0.83 versus 0.63 CPP, but the redemption process is similar.

Just like "Shopping with Points," you’ll need to be logged into your CIBC Online Banking or Mobile Banking account.

  • Click "Payment with Points"
  • Select how you’d like to redeem your points
  • Click confirm

You must apply a minimum of 12,000 points ($100) to brokerage accounts, loans, and savings accounts, and a minimum of 4,000 points ($25) to your current credit card statement.

CIBC Aventura vs. Aeroplan

If you’re on the fence about collecting CIBC Aventura vs. Aeroplan points, seeing the similarities and differences side by side might help.

CIBC AventuraAeroplan
Reward currencyAventura pointsAeroplan points
Average point value0.63 – 2.290.95 – 2.0
How to earn points* Using a CIBC Aventura credit card* Flying Air Canada
* Booking travel
* Using an Aeroplan credit card
* Shopping the Aeroplan eStore
Redemption options* Charity
* Financial products
* Gift cards
* Merchandise
* Payment with points
* Shopping
* Travel
* Flights
* Car rentals
* Vacation packages
* Hotels
* Merchandise
* Gift cards
Distinctions* Points don’t expire
* 5 major airline partners
* Fixed points in 6 reward categories
* Points don’t expire if you keep the account active every 18 months
* Reward flights must be booked with Air Canada, Air Emirates, or Star Alliance members
* 5 Elite Status levels available to earn

It can also help to read reviews from real-life reward program users, so we searched Reddit for useful feedback.

Redditor comments on the pros of the Aventura rewards program

Redditor comments on the value of Aeroplan vs. Aventura points

Further comments on the value of Aeroplan vs. Aventura points

FAQ

Do CIBC Travel Rewards have blackout dates?

There are no blackout dates for CIBC Travel Rewards but your choice of flights is still restricted by each airline’s schedule and availability.

Do CIBC Aventura Rewards expire?

Because they’re tied to your CIBC credit card, Aventura Points don’t expire as long as your account remains in good standing. If you cancel your card, you have 60 days to use your remaining points.

Can you use CIBC Aventura Points to cover flight taxes and fees?

You can exchange Aventura Points for flight taxes, fees, and surcharges at a rate of 1 cent per point when you book a ticket through the CIBC Travel Rewards Centre.

Can you transfer Aventura Points to other programs?

You can’t transfer Aventura Points to other rewards programs unless you opened a CIBC Aventura World Elite Mastercard, Visa Infinite, or Gold Visa before October 1, 2013. Said users can convert 1 Aventura Point to 1 Aeroplan Point in 10,000-point increments.

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Editorial Disclaimer: The content here reflects the author's opinion alone. No bank, credit card issuer, rewards program, or other entity has reviewed, approved, or endorsed this content. For complete and updated product information please visit the product issuer's website. Our credit card scores and rankings are based on our Rating Methodology that takes into account 126+ features for each of 226 Canadian credit cards.

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Showing 23 comments

Rose
Rose
September 26, 2024
Hi there thanks for all your help and great suggestions! I am wondering about the CIBC Aventura points, I have inherited 19206 points that my mother had when she passed away and have a few more days to use them. I'm not sure what's the best way to use them and if I can even do the refundable hotel trick (RHT) given that I don't have access to her credit card but they are giving me an account for CIBC rewards. Does the RHT only work with shopping with points (which I won't be able to do since her card has been cancelled), or can I purchase a refundable hotel booking through the rewards center then cancel it and get my money back? If so where would they send the money given her accounts are still active (credit cards cancelled but chequing account still active without a debit card) but there is a deceased notice on them. Or would it be possible for me to open a savings account, put the points as a contribution there and then withdraw the money that way? I'm not sure if you recommend that as I saw you mentioned you only get 0.83 cents per point that way so I don't believe that's my best option. Please let me know what you think, it would be tremendously appreciated as I need to figure this out by the 30th! Thank you so very much for all your time and help :)
Kwadwo
Kwadwo
September 27, 2024
Hello Rose,

The option to truly maximize the points would be travel (1–2.29 CPP), unfortunately if you are not travelling or planning a trip soon this would not be the best use.

With the hotel refund option the bank will usually refund the points amount back to the card owner rather then cash, and they may use this option due to the status of the account. In this case, your best option if you are trying to maximize cash value would be to open an account with CIBC and use the points as a contribution to the account. This does provide you with a higher rate of return on the points themselves (0.83) vs gift cards or merchandise (0.63–0.71 CPP).

Here is a link from CIBC which outlines your options as well as how to proceed: Great options for your Aventura Points
SS
SS
June 7, 2024
CIBC have an offer to pay your balance and save 25% on the points you redeem. So for example you can redeem 120,000 points for $1000 credit applied to your card where it normally costs 160,000 points. Is this worth redeeming?
Yulia
Yulia
June 7, 2024
Hello,

This option would give you the value of 0.83 cents per point, which still isn't great. Redeeming for travel would generally provide more value.

If you want, you can check what Aventura points are worth depending on redemption options.
Ken
Ken
October 21, 2023
This CIBC points are not worth what you are indicating. I tried to book 4 different return flights in Canada and internationally, and received quotes of so many points plus a dollar amount. I then found what the same flight would cost on another web site and subtracted the dollar cost amount on CIBC in order to get the value of the points. It always comes out an $.005 to $.01, never $.02 or above. Unless I'm missing something, the advertising is wrong
Yulia
Yulia
October 23, 2023
Hey Ken,

The point values we include in this article are based on using the maximum ticket price with the highest number of points required, and the numbers can definitely change depending on when you're booking, your exact route, and other factors.

It's always a good idea to check what you’re getting for value before making any booking. Generally you want to see the point value being higher than 1 cent.
Dirk
Dirk
September 27, 2023
Very disappointed with the points earned and going over the worth net worth of points. I will be looking at other cards as my main card. only thing worthwhile seems like it’s travel and not travel and I am not able to do that with my medical and physical addition.
Keith
Keith
March 14, 2023
Can I change my air travel after purchase with CIBC Rewards?
Yulia
Yulia
March 15, 2023
Hey Keith, As long as your booking allows changes, you should be able to make them, regardless of whether you used your points for the purchase.
Agnes Vernooy
Agnes Vernooy
January 5, 2023
I moved and had to change my Email address I am trying to find out how many points I have
Yulia
Yulia
January 9, 2023
Hey Agnes, If you have any questions about your account, you can check your Aeroplan account, or contact Aeroplan directly at 1-800-361-5373. Please don't share your account number or address for security reasons.
MAX
MAX
November 23, 2022
I don't see how you get 1.9c for Europe. I'm just looking at YYZ-EDI in Aug. 2023. If I use points for everything including tax and overmax, so $0 cash, I am getting 1.3c per point. Is this good?
Yulia
Yulia
November 23, 2022
Hey Max, The examples in the article are snapshots in time, and the numbers can definitely change depending on when you're booking, your exact route, and other factors. 1.3 cents per point would still be a good value, generally you want to see the value being higher than 1 cent.
Julie
Julie
September 7, 2022
Just a word to the wise... if you book your flights/ hotels/ car rentals etc directly with a merchant in the USA (we booked directly with Alaska Airlines for example) you CANNOT pay later by redeeming Aventura Points on your Canadian Aventura Visa. If you book through a Canadian agency or third party from a Canadian travel site such as Tripadvisor.ca, you CAN redeem your Aventura points to pay. I love the way CIBC has made it so easy to pay by redeeming points by simply logging into your online bank account and selecting "redeem with points" for any purchase on your list of Visa charges that is eligible. But anything paid for in US funds will NOT be eligible. We learned the hard way. Next time, we'll go through a Canadian travel agent, third party, or book online directly with the Airline through their Canadian site. It was a big disappointment to see all these Alaska Airlines charges on our Visa statement and, when selecting "redeem with points" getting that nasty little message... "there's a problem and your request can't be completed."
Yulia
Yulia
September 14, 2022
Hi Julie, Thank you for sharing the learnings from your experience!
DD
DD
December 9, 2019
We love being CIBC "penguins" :-) We have had the CIBC Aventura card for over 5 years now. We have used our points every year for our flights (sometimes including the taxes). The card has lots of other benefits including travel insurance, car rental insurance, lounge passes and re-imbursement for a Nexus card.
AL
AL
April 25, 2019
If I book a trip now for November 2019 using Aventura points, and cancel my CIBC Aventura VISA prior to the November trip, does it affect my booking? Also, there was a $100 credit voucher as a signup bonus when I got the card. Do you know if this can be used towards taxes and fees? Thanks!!
creditcardGenius Team
creditcardGenius Team
April 25, 2019
Cancelling your Aventura card shouldn't affect your awards booking. As for the credit voucher, I would assume you can use them towards taxes and fees, since you can actually use your Aventura points to pay for taxes and fees, but double checking with CIBC directly just to be sure might be best.
Laura
Laura
April 24, 2019
I would personally save points for travel within north america. I just tried to use points to book a flight to Europe. Total cost of flight if i was to pay out of pocket was $844. 50,000 points covers the base fare ONLY which leaves $614 in taxes. Yes...you heard that right. Points cover base fare which is a mere $230. Consumer still has to pay additional $614 or use ANOTHER 35,000 points. Not very transparent CIBC....when you post flights to Europe for 50,000 points that dont include any taxes. My opinion....go for high base fares and low taxes. Look at the fine print of your ticket.
PJ
PJ
April 21, 2019
I don't agree with this page at all. This is definitely one of of the worst cards for world travelers. Points can only be used to book flights out of Canada/US, so really the flexibility of these points is astoundingly low. I would question whoever wrote this, whether they're on the take from CIBC. Also, any other redemption is terrible. Seriously you should change this.
creditcardGenius Team
creditcardGenius Team
April 22, 2019
Hi PJ, thanks for reaching out. Like all rewards programs, different redemption options will give you a variety of point values, some worse than others. I would argue that using the Aventura Airline Rewards chart does give you great value for flights with an average point value of 1.9 cents per point. You're able to use these points to fly all over the world – compared to other programs that are much more restrictive, this is extremely flexible.
Fred Waterman
Fred Waterman
March 23, 2019
Can Aventura Points be used for train travel ?
creditcardGenius Team
creditcardGenius Team
March 25, 2019
Hi Fred, here's what I was able to find on CIBC's website: "Aventura Points may be redeemed for up to 100% of the cost of any Flexible Travel Reward booked through the Centre. Aventura Points may also be redeemed for up to 100% of the cost of Taxes and Other Charges and for the cost of any travel insurance purchased through the Centre." If you're able to book train travel through the Aventura Rewards Center, then yes.
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