Cineplex SCENE Absorbing Scotia Rewards To Form Scene+

Team Genius
Written by Team Genius 
updated on Apr 5, 2023
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A big change is coming in the Canadian rewards world.

On November 22, 2021, Scotia Rewards is merging with SCENE to form the brand new Scene+ program.

What’s changing with the merger? And what’s staying the same? Here are your answers.

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The new Scene+ program – what’s staying the same

Essentially what’s happening is everything you do with the current SCENE and Scotia Rewards programs is being merged into one program.

So instead of 2 separate programs – one to redeem for free movies, and the other to redeem for travel and merchandise – Scotia and Cineplex are going to run one combined program. But the details of these programs are staying the same.

This Cineplex page lays everything out in detail. Everything that’s described as “new” is simply what’s being taken over from Scotia Rewards.

Scene+ redemption options

The actual value of your points aren’t changing. Here are our current valuations for each redemption option that’s available in both the Scotia Rewards and SCENE programs.

Program Redemption Option Value Of One Points
Scotia Rewards Redeem For Any Travel 1 cent
Best Buy And Apple Merchandise 0.9 cents
Other Merchandise 0.77 cents
Gift And Prepaid Cards 0.74 cents
Donations 0.74 cents
Statement Credits 0.7 cents
Experiences 0.63 cents
Cineplex SCENE Free Movie Tickets 1.05 cents
Other Cineplex Products 1 cent
Restaurants 1 cent

How you earn points won’t be changing either. You can earn points by going to Cineplex theatres, or with select Scotiabank credit cards.

As for the credit cards, nothing is changing with them either. You’ll be earning the same number of points as before. The only difference is instead of earning either Scotia Rewards or Cineplex SCENE points, you’ll be earning Scene+ points.

What’s changing with the new Scene+ program

Honestly, nothing much is really changing (besides the fact the programs are merging together, of course).

The only big difference is that you can no longer transfer points between programs – which obviously is no longer needed.

Converting your existing SCENE and Scotia Rewards points

So, how will your current points convert?

Technically speaking, the current SCENE program is becoming the Scene+ program. For those who just have SCENE accounts, there’s nothing you have to do. Everything will be staying the same, including your points balance.

If you have a Scotia Rewards account, your points will transfer at a 1:1 ratio to Scene+. If you already have a SCENE account, your points will automatically be transferred.

If you don’t have one, a new account will automatically be created for you. There will be nothing you have to do and the details of your new account will be sent to you.

The same goes for any Scotia banking account where you earn points on debit purchases – you’ll still be earning the same amount of points on purchases, they’ll just be called Scene+.

IMPORTANT TO NOTE: Between November 15 to November 22, 2021, the SCENE and Scotia Rewards programs won’t be available. You’ll continue to earn points as usual, which will be posted to your Scene+ account when it opens.

Credit cards that earn you Scene+ points

Here are the current credit cards that earn either Scotia Rewards or SCENE points.

Your turn

It seems like it’s big news, but not much is really changing. The programs are merging, but pretty much everything will be the same as before.

As someone who just has a SCENE account, I think it’s a terrific change, as I’ll be able to access more options when redeeming SCENE points (although free movies will continue to be the redemption of choice).

What are your thoughts on the news?

Let us know in the comments below.

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