Web Perspectives is a website that Canadians can use to take surveys. Users are paid for their efforts in points, which can later be redeemed for e-cards, transferred to a rewards program, or used as charitable donations.
This article explains how the platform works, what you can expect in terms of compensation, and how to sign up if you're interested in contributing.
Key Takeaways
- Web Perspectives is a platform that pays users with points for taking surveys.
- Joining Web Perspectives is free, and you can start earning points right away.
- Most surveys give you around 50 points and take about 5 to 20 minutes to complete.
- Points can be redeemed for e-gift cards, transferred to a rewards program, or donated to charity.
Never miss an amazing deal again + get our bonus 250+ page eBook for FREE. Join 50,000 other Canadians who receive our weekly newsletter – learn more.
What is Web Perspectives?
Web Perspectives is a market research platform that started in 2004, offering online surveys to members in exchange for rewards.
Unlike survey platforms like Survey Junkie, which pay out in cash, Web Perspectives gives members reward points. These can be redeemed for a few different things:
- Virtual gift cards
- Virtual prepaid cards
- Partner rewards
- Charitable donations
Some redemption options cost more than others, but if you spend your points wisely, you can count on a value of 1 cent per point (1 CPP).
How to sign up for Web Perspectives
To sign up for Web Perspectives, you simply head to the registration page and fill out a short form with your contact details:
- Name
- Address
- Age
- Gender
Create a password and agree to the terms and conditions to complete the sign-up.
According to their terms and conditions, you need to be 18 years or older and reside in Canada to open an account. The site does say that they may ask for the opinion of minors, but only with parental consent.
How to earn with Web Perspectives surveys
Once you create your account and fill in some pre-survey questions, you'll have access to different Web Perspectives surveys.
Each survey is individually "priced," offering various amounts of reward points for your participation.
On the surface, Web Perspectives may sound like easy free money – and it can be. But make sure you understand exactly what you'll earn for your time before you get too excited. In the following sections, we've broken down exactly what you can expect to earn – and how much this is worth in cash.
How much can you earn with Web Perspectives surveys?
In our experience, most Web Perspectives surveys earn 50 points (or $0.50) each, though higher-value surveys are sometimes available.
While Web Perspectives promotes surveys worth up to 500 points each, the highest-value survey we see available right now only gives you 150 points, which is worth $1.50 or less, depending on how you cash it out.

Most surveys take 5 – 20 minutes to complete. The length of the survey doesn't necessarily correspond directly to the size of the reward. For example, we currently have the option to complete one 20-minute survey for 150 points and another 20-minute survey for only 50 points.
For new members, there's also an extra challenge you can join – complete 3 surveys in 7 days, and you'll get an extra 100 points. You'll also get $0.50 toward your first reward when you fill out your introductory profile.

So how much can you really earn? It depends on how much time you're willing to dedicate and whether you get lucky enough to catch high-value surveys.
Here's a quick breakdown to help you understand how much money you could earn from Web Perspectives:
- Let's say you spend 1 hour completing 6 10-minute surveys for 50 points each.
- 6 x 50 = 300 points
- You'll still need 700 more points to cash in for a reward. And this makes your survey completion time worth about $3 CAD.
If you have plenty of time on your hands and you enjoy filling out surveys, this can be an easy way to score some extra cash. But be ready to spend a fair amount of time on surveys before you receive your first voucher.
Web Perspectives offers
Web Perspectives also has special offers worth more points than surveys. But still proceed with caution and factor in the value of your time. Some offers require minimum purchases or signing up for free trials of services that will cost you money once the trial runs out.
Web Perspectives rewards
There are no cash-based payout options available with Web Perspectives. You'll be compensated with gift vouchers instead. You also have the option to transfer your points to certain popular reward programs, like Blue Rewards, or make a $10 charitable donation.
The available gift cards and redemption options change occasionally, so you should check the rewards tab regularly to see what reward opportunities have been added. At the time of writing, there are 10 available:
- Amazon
- Blue Rewards
- Cineplex
- Golf Town
- Indigo
- Tim Hortons
- Uber
- Ultimate Dining Card
- UNICEF donation
- Visa prepaid cards
Be aware that the gift card options are e-gift cards. They'll be delivered virtually – you won't receive physical cards in the mail.
When you reach 1,000 – 1,200 points, you can redeem for several $10 e-gift cards, or you can save up for $20 or $50 e-gift cards.
Of course, getting $10 at Tim Hortons for 1,000 points gives you more value than getting $10 at Amazon for 1,200 points, so consider which vouchers you're most likely to use and choose the one that costs the fewest points.

We don't recommend transferring to Blue Rewards, as you'll only get 800 Blue Rewards points for 1,250 Web Perspectives points. With Blue Rewards points worth 0.7 cents each, this leaves you with only $7 in value.
Web Perspectives badges
If you've made an account, you'll notice that you can earn badges and "level up" your profile as you go. You can do this by completing your profile, taking surveys, and earning rewards.

Earning badges allows you to unlock bonus rewards on top of what you already earn for each survey. They're based on your "lifetime earnings", which is just the number of surveys you've done and the bonuses you've earned during your entire time as a member.
The more lifetime earnings you have, the higher your badge. And as your badge level goes up, so does your weekly bonus.
You can think of badges less as a reward and more as a signal — the more active you are, the better the site gets at sending you surveys you'll actually qualify for, which is where the money comes from.
Is Web Perspectives legit?
Yes, Web Perspectives is legit. It's operated by Dynata, a global research firm based in Connecticut.
It boasts an average Trustpilot score of 3.9 stars out of 5, with around 80% of reviews giving them 4 or 5 stars. However, 10% of respondents gave them a 1-star review.
A common complaint in the negative reviews was that some users spent time answering screening questions only to find out they didn't qualify for the survey and wouldn't receive any rewards.
While frustrating, this is a fairly common issue across survey platforms.
Is my data secure?
In terms of data protection, Web Perspectives stands behind its users' privacy and pledges confidentiality and anonymity.
Their data policies are certified, as they're members of both the Marketing Research Association (MRA) and the Market Research Society (MRS).
FAQ
What is Web Perspectives Canada?
Web Perspectives Canada is a for-profit online survey program designed to collect popular opinions about a variety of products, goods, and services. In exchange for filling out surveys and giving your opinion, you'll receive points you can redeem for gift cards.
Is Web Perspectives legit?
Yes, Web Perspectives is a legitimate market research company, and it takes steps to keep your personal data confidential and anonymous. That said, it's worth knowing your survey responses are sold as aggregated market research data, so read the privacy policy if you want full details on how your information gets used.
How does Web Perspectives work?
Once you create an account and fill out profile questions, you'll be offered surveys. When you complete these surveys, you'll earn points. Once you have at least 1,000 points, you can redeem them for a $10 gift card, make a $10 charitable donation to UNICEF, or transfer your points to select rewards programs.
What is the best paid survey site in Canada?
It's hard to choose the best paid survey site – it depends on what you're looking for. For example, you might be looking for specific rewards, want to use an intuitive website, or want a survey site that pays out quickly. To find the best survey site for you, sign up for a few of them and try a few surveys out. You'll soon see which site you prefer using.
creditcardGenius is the only tool that compares 126+ features of 253 Canadian credit cards using math-based ratings and rankings that respond to your needs, instantly. Take our quiz and see which of Canada's 253 cards is for you.































Comments
Leave a comment
Required fields are marked with *. Your email address will not be published.
Showing 5 comments