How to Maximize the LDExtras Rewards Program

The LDExtras program is a rewards program operated by London Drugs. Users can earn points by shopping in-store or online, and redeem points for store vouchers or charitable donations.

This article explains how the LDExtras program works, including details on how to earn and redeem points. It also offers a comparison with a few of Canada's popular rewards programs, so you can see which program best fits your shopping habits.

What is the LDExtras program?

LDExtras is London Drugs' loyalty rewards program. It's completely free to join, and you'll earn points for in-store and online purchases. Similar to the PC Optimum program, LDExtras analyzes your purchase history to provide personalized offers for products it knows you'll buy.

You'll start as an LDExtras Fan, but if you earn enough points, you'll move to the higher-tier membership, Fave. Take a look at what you can earn for both levels:

LDExtras overview

Currency: LDExtras points

Reward categories: London Drugs vouchers, charitable donations

LDExtras pros:

• Free and easy to join
• Rewards are personalized
• Extended return policy
• Consistent points value
• Annual birthday bonus
• Tiered membership for enhanced earning
• No physical membership card necessary
• Earn points at 80 London Drugs locations

LDExtras cons:

• Points expire after 12 months of inactivity
• Few redemption options
• Few London Drugs locations outside of Western Canada
• Limited value for infrequent London Drugs shoppers
• Basic website with limited information

What are LDExtras points worth?

The LDExtras Rewards program keeps it simple: since you can only use points for reward vouchers or donate them to charity, point values remain steady.

Here's the formula we use to find LDExtras points value:

Cost of reward in $CAD / cost of reward in points x 100 = value in cents per point (CPP)

Given that $5 / 5,000 points x 100 = 0.10, you're looking at a reward value of 0.10 CPP.

How to earn LDExtras points

Users can earn LDExtras points as soon as they've signed up for the program. Points can be earned either in-store or online at Londondrugs.com.

Shopping at London Drugs

London Drugs doesn't issue physical membership cards. Instead, when you make a purchase online or in-store, you'll provide your phone number or show your membership barcode.

If you have the basic-tier Fan membership, you'll earn 10 points for every $1 you spend. LDExtras Fave members earn 15 points per $1 spent.

Just be aware that the following items are excluded from the rewards program:

• Gift cards
• Event ticket sales
• Lottery tickets
• Parking vouchers
• Transit passes
• Tobacco products
• Apple products
• Optometry services
• Pharmacy services
• Canada Post products and services
• Insurance Department products and services
• Taxes, fees, and shipping costs

It's also important to note that while London Drugs partners with Flexiti credit cards, using a Flexiti card doesn't earn you extra points. This card isn't a true London Drugs store credit card – it's simply a way to finance large purchases.

How to redeem LDExtras points

You can redeem your LDExtras points for a discount as soon as you hit 1,000 points or a reward voucher as soon as you reach 5,000 points. Alternatively, you can donate your points to one of London Drugs' partner charities.

London Drugs Reward vouchers

As soon as you hit 1,000 points, you can redeem them for a 20% Purchase Protection Plan discount coupon or a coupon for 10% off Computer Setup services.

Note that the Purchase Protection Plan Plus isn't eligible for points redemption.

The more convenient option for LDExtras members is to redeem points for Reward vouchers, which can be used to pay for products in-store or online.

Every 5,000 points you redeem is worth $5 off. So, if you have 35,000 points, you'll get $35 off.

Charitable donations

You can donate as few as 5,000 points to charity, and the organization will get $5. London Drugs primarily donates to the United Way and the Red Cross, though it occasionally adds charities on a limited basis.

Is the LDExtras Rewards program worth it?

While the LDExtras points program is free to join and easy to use, the rewards value is quite modest. Shopping enough to earn Fave-tier status helps, but it still doesn't compare with the value offered by other top Canadian rewards programs.

Overall, LDExtras is a decent perk if you're already a regular London Drugs customer – particularly for bigger-ticket purchases like electronics – but it shouldn't be the reason you shop there.

Compare with other programs

Here's how LDExtras compares with 2 other Canadian points programs, PC Optimum and Moi Rewards.

FAQ

What can I do with my LDExtras points?

You've got 2 options for using your LDExtras rewards points: use them as charitable donations (primarily United Way and the Red Cross), or cash them in for London Drugs Rewards vouchers. Vouchers can be for discounts on in-store products, on the Purchase Protection Plan, or on Computer Setup services.

What are LDExtras points worth?

5,000 LDExtras points get you a $5 voucher. To determine the value of your own points, you can use this formula: Cost of reward in $CAD / cost of reward in points x 100 = value in cents per point (CPP). With this formula, we can determine that the value of 5,000 points is 0.10 CPP.

How do I redeem my LD Rewards points?

The LDExtras program makes it easy to redeem points. If you're shopping online, you'll see the option to use vouchers when you check out. If you're shopping in-store, simply ask the cashier at the checkout to apply any vouchers you've accumulated.

Is LDExtras free?

Yes, anyone who wants to pop into London Drugs to shop can sign up for LDExtras for free by downloading the app or visiting the website. As long as you keep your account active by making a purchase at least once every 12 months, your points won't expire.

Is there an LDExtras app?

Yes, you can download the London Drugs app from the App Store or Google Play. At first glance, these mobile apps may seem like they're just for general store use, but they do provide access to the LDExtras Rewards program.