It’s been a long road to get here. Ever since Sobeys stated they were leaving Air Miles to be a co-owner of Scene+, the countdown has been on as to when Sobeys would be completely finished with the transition.
Well, the wait is finally over.
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Sobeys Quebec stores have switched to Scene+
It’s been a long road to making the switch from Air Miles to Scene+ at Sobeys stores.
Atlantic Canada got the ball rolling on the switch (we’ll call them beta testers) in August 2022.
Western Canada followed suit and got Scene+ in September 2022.
Most recently, Ontario took the plunge and got Scene+ in November 2022.
And after a long wait, Quebec has finally made the switch. Effectively immediately, Air Miles aren’t offered at any Sobeys stores anymore.
Now, the Sobeys brand itself doesn’t operate in Quebec. But they do own these stores that operate in Quebec.
- IGA,
- Les Marchés Tradition, and
- Rachelle Béry.
You’ll earn Scene+ points on personalized offers and various items through the weekly flyer. And if you so choose, you can redeem your points in-store, where 1,000 points will save you $10 on your bill.
Of course, you can also choose from these other 3 options to get the most value from your points.
- Cineplex products,
- Travel through Scene+/Expedia, and
- Recipe Unlimited restaurants.
Scene+ credit cards to earn even more rewards
Want to earn even more points when shopping at Sobeys? Most Scotiabank Scene+ credit cards offer bonus rewards when shopping at Sobeys stores.
Here are your Scene+ credit card options along with what they’ll earn you.
| Scene+ Credit Card | Welcome Bonus | Earn Rates | Annual Fee, Income Requirements | Learn More |
|---|---|---|---|---|
| Scotiabank Gold American Express Card |  $60 GeniusCash + Up to 50,000 bonus points, first year free (terms) |
* 6 Scene+ points per $1 spent at Sobeys, Safeway, FreshCo and more * 5 Scene+ points per $1 spent on groceries, dining, and entertainment * 3 Scene+ points per $1 spent on gas, select streaming services, and transit * 1 Scene+ point per $1 spent on foreign currency purchases * 1 Scene+ point per $1 spent on all other purchases |
* $120 * $12K personal |
Learn More |
| Scotiabank Passport Visa Infinite Card | $30 GeniusCash + 35,000 bonus points (terms) |
* 3 Scene+ points per $1 spent at Sobeys, Safeway, FreshCo and more * 2 Scene+ points per $1 spent on groceries, restaurants, entertainment, and daily transit * 1 Scene+ point per $1 on all other purchases |
* $150 * $60K personal/$100K household |
Learn More |
| Scotiabank American Express Card | 7,500 bonus points (terms) | * 3 Scene+ points per $1 spent at Sobeys, Safeway, FreshCo and more * 2 Scene+ points per $1 spent on grocery, dining and entertainment, gas, daily transit, and select streaming services * 1 Scene+ point per $1 spent on all other purchases |
* $0 * $12K personal |
Learn More |
| Scotiabank Scene+ Visa Card | 5,000 bonus points (terms) | * 2 points per $1 spent at Sobeys, Safeway, Home Hardware, and Cineplex * 1 point per $1 spent on all other purchases |
* $0 * $12K personal |
Learn More |
×1 Award winner 
GC: $60
1x Award winner
GC: $30
Your thoughts on Sobeys changeover to Scene+
Now that the changeover is complete, what are your thoughts on Sobeys rewards?
Do you miss Air Miles, or do you prefer what Scene+ is offering?
Let us know in the comments below.
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GC: 
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