The Rove Miles rewards program is a rare rewards program that doesn't require users to have a credit card. It's free to join and lets members earn by booking flights and hotels or by buying merchandise. Miles can be redeemed for flights or hotel stays.
Although it's still a relatively new program, Rove Miles is certainly competitive, giving some of the best hotel rewards programs a run for their money.
This article explains the finer details of the Rove Miles program, including how to earn miles, how to redeem them, and how it compares with similar rewards options for Canadians.
Key Takeaways
- Members earn miles by using the Rove Miles platform to purchase merchandise, book flights, or book hotel stays.
- The average value of a Rove Mile is 2 CPM, with hotel stays giving you slightly more value than flight bookings.
- You can transfer your Rove Miles to travel partners, usually at a 1:1 ratio.
- Rove Miles is available in Canada, but prices listed are in USD.
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What is Rove Miles?
Rove Miles is a travel and retail rewards program that stands apart from traditional credit card rewards programs. Anyone can sign up for a free account and start earning reward miles.
You can redeem Rove Miles for hotels or flights through the Rove travel platforms or transfer your miles to a travel partner.
One of the biggest attractions of Rove Miles is the ability to stack your rewards. If you're already a member of a loyalty rewards program, like Aeroplan or Marriott Bonvoy, you'll earn Rove Miles by booking through the Rove site – but you can also double dip to earn loyalty points with your other membership.
Want to pay with a credit card that also earns travel rewards, like your favourite hotel credit card? Go for it – you could earn even more rewards.
What are Rove Miles worth?
Rove Miles have an average value of 2 cents per mile (CPM), but can be worth as much as 2.24 CPM.
To determine how much a Rove Mile is worth, we used the following formula:
Value of reward in $USD / value of reward in miles x 100 = value of reward in cents per mile (CPM)
| Reward category | Options | Average value (cents per mile) |
|---|---|---|
| Flights | * Book through the Rove platform | 1.9 CPM |
| Hotel stays | * Book through the Rove Miles platform * Book directly with rewards program once you've linked accounts | 2.1 CPM |
When we consider the average value of both redemption options, we get 2 CPM.
How to earn Rove Miles
There are essentially 3 simple ways to rack up Rove Miles – none of which require a credit card:
- Shopping online
- Booking hotel stays
- Booking flights
Earn Rove Miles by shopping online
Install the Rove extension for Chrome or head to the Rove online shopping platform to earn miles on your online shopping purchases. There's an easy-to-use search bar that quickly searches over 13,000 retail partners.
Below each partner, you'll see how many Rove Miles you'll earn with a purchase:
Click on a merchant to see the terms and conditions for your purchase. You'll be redirected to the partner's website, where you can shop, and your miles will be tracked.
Earn Rove Miles by booking hotels
If you've ever booked hotels online, you'll have no problem using Rove's streamlined hotel booking platform. You can search all options for your destination and travel dates, or specify that you want a hotel that has its own loyalty rewards program. If you're already a member of a hotel rewards program, this feature allows you to earn Rove Miles on top of the program rewards you're going to get.
Loyalty rewards programs include these options:
When you're booking, you'll see exactly how many Rove Miles you'll earn with your stay. These often range anywhere from 6x to 25x the Miles per $1 spent. So, it's easy to earn several thousand miles with a single hotel stay.
If your booking is non-refundable, you'll earn your Rove Miles instantly.
Earn Rove Miles by booking flights
Use Rove's flight deals platform to search for your next trip. You can filter the results by fare, number of stops, departure time, and price range.
You can also narrow results to show those with airline reward programs. This way, you can double dip when earning rewards. Then, book the flight, and you'll see Rove Miles deposited into your account once you complete your trip.
Best credit cards for earning Rove Miles
Although there aren't any Rove Miles-branded credit cards, these travel credit cards can help you earn stackable rewards:
| Card name | Annual fee | Rewards | Welcome bonus | Learn more |
|---|---|---|---|---|
| American Express Cobalt Card | $191.88 | * 5 points per $1 spent on eligible groceries and restaurants (up to $2,500 spent per month) * 3 points per $1 spent on eligible streaming services * 2 points per $1 spent on eligible gas, transit, and ride share purchases * 1 point per $1 spent on foreign currency purchases * 1 point per $1 spent on all other purchases | Up to 15,000 bonus points (terms) | Learn more |
| MBNA Rewards World Elite Mastercard | $120 | * 5 points for every $1 spent on restaurants, groceries, and select recurring bills (up to $50,000 spent annually per category) * 1 point per $1 spent on all other purchases |  $40 GeniusCash + 30,000 bonus points (terms) | Learn more |
| RBC Avion Visa Infinite Privilege | $399 | * 1.25 points per $1 spent on all purchases | Up to 100,000 bonus points (terms) | Learn more |
| Marriott Bonvoy American Express Card | $120 | * 5 points per $1 spent at Marriott properties * 2 points per $1 spent on all other purchases | 70,000 bonus points (terms) | Learn more |
| TD Aeroplan Visa Infinite Privilege Card | $599 | * 2 points per $1 spent on Air Canada * 1.5 points per $1 spent on eligible gas, electric vehicle charging, groceries, travel & transit and dining * 1.25 points per $1 spent on all other purchases | Up to 85,000 bonus points (terms) | Learn more |
How to redeem Rove Miles
You have 3 options for redeeming your Rove Miles:
- Redeem for flights
- Redeem for hotel stays
- Transfer to other rewards programs
For those wondering how Rove Miles work, the key is to decide how you'd like to use your miles for travel, then head to the Rove redemption pages.
Redeem Rove Miles for flights
Finding and redeeming Rove Miles for flights is quite simple – enter your departure city and your travel dates, and you'll instantly see destinations with prices listed in cash and Rove Miles.
We played around and searched for flights from Toronto and Vancouver, checking out destinations around the world during peak season and off-season. Based on this research, we determined that the best value for your miles comes from booking Economy flights.
But whether you're booking during peak or off-peak season doesn't seem to have as much impact as the destination does.
When you select a fare type, you'll see additional booking options for that fare class:
Just remember that prices listed are in USD.
Redeem Rove Miles for hotel stays
When booking hotels through Rove's website, you'll see an option to pay in either cash or Rove Miles. To book a rewards stay, select the hotel and room type you want. Then, click on "cash" or "miles" as your payment type.
Rove even takes the guesswork out of how much your miles are worth by showing a handy cents-per-mile calculation for each booking option. This way, you can choose a booking that maximizes the value of your miles.
Be aware that there's really not much difference in the value of booking hotel stays. Almost all of our searches resulted in values of 1.96 – 2.24 CPM, giving us an average of 2.1 CPM per booking.
Redeem Rove Miles by transferring to other points programs
You're not limited to using your Rove Miles through Rove's booking sites – if you're a member of another hotel or airline loyalty reward program, you can transfer your miles to your preferred program.
Log in to your Rove account and decide how many miles you want to move. Then, select the transfer partner and follow the prompts to confirm the transfer. Every partner receives Rove Miles at a rate of 1:1 – except for Accor Live Limitless, which transfers at a 1.5:1 ratio (1.5 Rove Miles per Accor point).
These are the current transfer partners:
- Air Canada/Aeroplan
- Air France/KLM Flying Blue
- Air India Maharaja Club
- Accor Live Limitless
- Aeromexico Rewards
- Cathay Pacific Asia Miles
- Etihad Guest
- Finnair Plus
- Japan Airlines Mileage Bank
- Miles & More
- SAS EuroBonus
- Hainan Airlines Fortune Wings Club
- Vietnam Airlines Lotusmiles
- Qatar Airways Privilege Club
- Thai Airways Royal Orchid Plus
- Turkish Airlines Miles&Smiles
- Virgin Atlantic Flying Club
- Virgin Red
Rove Miles vs. OneKey Expedia Rewards
If you're on the hunt for a flexible travel rewards program, OneKey Expedia Rewards program is a popular choice. Like Rove Miles, it's not tied to a single airline or hotel brand. Instead, you can earn points for travel across a variety of airlines and hotel chains.
Here's how the 2 rewards programs compare:
| Feature | Rove Miles | OneKey Expedia Rewards |
|---|---|---|
| Currency | Miles | Points |
| Membership requirements | Free to join with just your phone number | Free to join with email or social media account |
| Rewards | * Flights * Hotels * Transfer to travel partners | * Hotels * Flights * Vacation rentals * Rental cars * Activities and experiences |
| Best redemption option | Booking hotels through the Rove platform | Equal value when redeeming for: * Hotels * Cars * Activities |
| Free membership benefits | * Upcoming features will include rewards for dining and private jets * Upcoming repositioning feature will make it easier to find cheaper travel itineraries * Rove will be partnering with merchants to offer in-store rewards | * Save 10% or more with member discounts * Free room upgrades when available * Food and beverage discounts at select properties |
Is the Rove Miles program worth it?
Rove Miles is still a relatively new rewards program, and if you're wondering if it's worth joining this over other popular programs, consider these points:
Pros:
- People without credit cards can use the program
- Miles easily transfer to other reward programs
- The program has generous earn rates
- You can triple dip when earning rewards for travel
- Miles transfer instantly when booking non-refundable travel
- Transfer miles to other programs at a 1:1 ratio
- The site shows the CPM for reward travel
Cons:
- No additional features for members
- No mobile app
- The chat feature is laggy
- Rather basic Rove Miles website
- Users report that it takes a long time for miles to move from "Pending" to "Earned"
- Some note that using an ad blocker prevented them from earning
FAQ
How do Rove Miles work?
Start by signing up for a free Rove Miles account – you only need to give your telephone number. Then book flights or hotel stays through the designated portal, or make purchases on the Rove platform or using the browser extension. You'll earn miles that you can redeem for travel or transfer to other travel reward programs.
Is Rove Miles available in Canada?
Yes, Canadians can sign up for a free Rove Miles account, even though Rove is primarily a U.S.-based program. Just be aware that prices are listed only in USD.
Is Rove Miles like Rakuten?
Rove Miles and Rakuten share a few similarities – mainly the ability to earn rewards for purchases with partners. However, there's one important difference: Rakuten gives you cash back, while Rove Miles is more of a travel rewards program that lets you earn rewards for flights and hotel stays.
What airlines accept Rove Miles?
There are quite a few Rove Miles transfer partners. They include Air Canada/Aeroplan, Air France/KLM, Air India, Aeromexico, Cathay Pacific, Etihad, Finnair, Japan Airlines, SAS, Hainan Airlines, Vietnam Airlines, Qatar Airways, Thai Airways, Turkish Airlines, Virgin Atlantic, and more.
What do Rove Miles reviews say?
Reviews from Reddit users are mixed, but some note that it's easy to find great hotel deals and rack up miles with Rove Miles. Others criticize how long it takes for pending points to be used. Some users said they never received points they should have earned through Rove Miles shopping.
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