Since BMO replaced Air Miles with the new Blue Rewards program, many collectors have been wondering who the new Blue Rewards partners are and how they can earn points.
While many former Air Miles partners remain, the new Blue Rewards partner network has evolved. Several new partners have joined since the rebrand, some offers have changed, and a handful of partners are regional businesses with locations only in certain provinces.
If you’re trying to maximize your rewards, knowing which Blue Rewards partners offer the best value can help you earn more points without changing your spending habits. The following article shares all the info you need to find and take advantage of these partners and offers.
Key Takeaways
- BMO’s Air Miles program has been rebranded as Blue Rewards and while some program partners remain the same, some have changed.
- Most Blue Rewards partners are available across Canada, but some are region-specific.
- The programs are similar, but Blue Rewards is more focused on digital offers than its predecessor.
- The best Blue Rewards partners are often the ones you already use regularly.
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Blue Rewards partners across Canada
The good news is that most Blue Rewards partners are available nationwide. Whether you live in Vancouver, Winnipeg, Toronto, or Halifax, you’ll have access to the core Blue Rewards ecosystem.
Some of the largest partners available across Canada include:
- Amazon
- Apple
- Adidas
- Best Buy
- Dollarama
- H&M
- Lululemon
- Porter
- ViaRail
- IHG Hotels & Resorts
This broad mix of retailers, travel brands, and online stores gives collectors plenty of opportunities to earn points on purchases they’re already making.
Earn Blue Rewards on car rentals
Blue Rewards partners with almost all the major car rental companies in Canada, as well as Turo, a service that allows car owners to rent their vehicles to others – sort of like Airbnb for cars. Keep in mind that rewards are subject to change and may vary based on location, but here’s an idea of what you can earn:
- Alamo – 16 Blue Points for every $10 spent
- Avis – 16 Blue Points for every $15 spent
- Budget – 16 Blue Points for every $15 spent
- National – 16 Blue Points for every $10 spent
- Turo – details not yet announced
Earn Blue Rewards at restaurants
You can also earn points at MTY Group restaurants across Canada:
- JUGO JUICE
- Manchu WOK
- MR. SUB
- MUCHO Burrito
- Thaï Express
Blue Rewards partners by region
While most partners are available across Canada, there are a few regional differences worth noting. These include Irving Oil on the East Coast, Pitou Minou & Compagnons in Quebec, and OLG in Ontario.
Blue Rewards partners on the East Coast
Atlantic Canadians have access to several unique partners that aren’t available elsewhere in the country. The biggest example is Irving Oil, which is available in these provinces:
- New Brunswick
- Nova Scotia
- Prince Edward Island
- Newfoundland and Labrador.
Since gas and fuel are recurring expenses for most households, Irving remains one of the easiest ways for East Coast collectors to earn points.
Atlantic Canadians can also earn through Kent Building Supplies, a regional home improvement chain with locations across the Maritimes and Newfoundland. Pizza Delight is another notable partner that is heavily concentrated in Eastern Canada, but it also has locations in Ontario.
Blue Rewards partners in Quebec
Quebec collectors have access to most of the same partners as the rest of Canada, but there are a few differences.
Pet owners may notice that Global Pet Foods isn’t listed in Quebec. Instead, stores operate under the Pitou Minou & Compagnons name and participate in Blue Rewards throughout the province.
Other regional differences
Several partners have more limited availability across Canada. For example:
- OLG is only available in Ontario.
- Ashley is only available in select western and central provinces.
- WINGSUP! is limited to Alberta, British Columbia, and Ontario.
- Pharmasave is available across Canada except in Quebec, the Northwest Territories, and Nunavut.
- Marble Slab Creamery participates in Alberta, BC, Manitoba, Nova Scotia, Ontario, Saskatchewan, and Yukon, representing just over half of Canada’s provinces and territories.
Before making a purchase that’s specifically aimed at earning points, it’s worth checking the Blue Rewards app to confirm a partner participates in your region.
Best Blue Rewards partners
Not every Blue Rewards partner offers the same value. Some are useful because they offer strong rewards, while others stand out because they’re stores Canadians visit regularly.
Irving Oil
For Atlantic Canadians, Irving remains one of the most practical Blue Rewards partners thanks to its at-the-pump benefits.
That said, some longtime collectors have noticed that earn rates aren’t always as generous as they were under the Air Miles program. One member of Team Genius previously earned 20 Air Miles for buying 35 litres or more at Irving. At roughly 10.5 cents per Air Mile, that was about $2.11 CAD in rewards.
Today, a similar purchase earns 32 Blue Rewards points, which is worth about $0.21 CAD.
Porter and VIA Rail
Travel redemptions often provide some of the strongest value in any loyalty program. If you’re already flying Porter or travelling with VIA Rail, earning Blue Rewards points on those purchases is an easy way to build your balance without spending extra cash.
Dollarama
Dollarama may not offer the highest rewards per transaction, but it deserves a spot on the list because of how often Canadians shop there. A modest reward earned every week is often more valuable than a larger reward tied to purchases you make only once or twice a year.
Blue Rewards partner offers
One of the biggest changes from the Air Miles era is the growing emphasis on app-based offers.
Blue Rewards regularly runs promotions that can include:
- Bonus points on featured products
- Seasonal shopping promotions
- Travel booking bonuses
- Online shopping multipliers
- Receipt-scanning offers
- New partner offers
These promotions change frequently, so today’s best offer may disappear next week – that’s why it’s worth checking the app before making a larger purchase.
Blue Rewards vs. Air Miles partners
Many collectors are still comparing Blue Rewards to the Air Miles program they used for years. The partner lineup remains similar, but partners like Shell have dropped off, and several additions have emerged leading up to and following the rebrand. Newer partners include Porter, Fairmont Hotels, and Instacart.
The bigger difference may be how rewards are earned. Blue Rewards places a greater focus on digital offers, online shopping, and app engagement. Collectors who regularly check for promotions will likely earn more than those who simply present a membership card at checkout.
Blue Rewards credit cards
Blue Rewards credit cards are not currently among Canada’s highest-earning rewards cards. Their biggest advantage is that they help you earn more points within the Blue Rewards ecosystem.
But for those who want to maximize their earnings, a Blue Rewards credit card will make a world of difference. Take a look:
| Credit card | Annual fee | Rewards | Earn rate | Welcome bonus | Learn more |
|---|---|---|---|---|---|
| BMO Blue Rewards Mastercard | $0 | * 5 points per $1 spent at Blue Rewards partners* * 1 point per $1 spent on groceries, gas, electric vehicle charging, wholesale, and alcohol purchases* * 0.5 points per $1 spent on all other purchases* | 0.58% |  $100 GeniusCash + Up to 20,000 bonus points (terms) | Learn more |
| BMO Blue Rewards World Elite Mastercard | $150 | * 10 points per $1 spent at Blue Rewards partners* * 2 points per $1 spent on groceries, gas, electric vehicle charging, wholesale, and alcohol purchases* * 1 point per $1 spent on all other purchases* | 1.16% | $125 GeniusCash + Up to 100,000 bonus points, first year free (terms) | Learn more |
BMO Blue Rewards Mastercard®*
The BMO Blue Rewards Mastercard is the entry-level option in the Blue Rewards lineup and comes with no annual fee and free roadside assistance. Cardholders can earn up to 5 points per dollar spent at Blue Rewards partners, plus bonus points in categories such as groceries, gas, EV charging, wholesale purchases, and alcohol.
There’s also a promo balance transfer offer available with this card: Get 0.99% interest for 9 months, for a small 2% transfer fee.
BMO Blue Rewards World Elite®* Mastercard®*
GC: $125
The BMO Blue Rewards World Elite Mastercard is one of the most interesting cards in BMO’s lineup if you value benefits and travel perks. It starts with a solid welcome bonus worth up to $670 and a reasonable $150 annual fee, which is waived for the first year. After that, cardholders can earn up to 10 points per dollar spent at Blue Rewards partners.
Extra perks include 4 airport lounge passes annually, complimentary roadside assistance, and an impressive 12 types of insurance coverage.
Are Blue Rewards worth collecting?
For most Canadians, Blue Rewards works best as a supplementary loyalty program rather than a primary one.
The strongest strategy is to focus on partners you already use regularly. Grabbing lunch from MR. SUB or MUCHO Burrito, flying with Porter, or booking a room at a Kimpton, Fairmont, or InterContinental can help you earn points without changing your spending habits.
The program may not be as rewarding as Air Miles once was for some collectors, but there are still plenty of opportunities to earn points across Canada if you know where to look.
FAQ
What is the Blue Rewards program?
Blue Rewards is BMO’s new loyalty program that has replaced the Air Miles program. Members can earn points by spending at partner retailers, shopping online, booking travel, and using Blue Rewards credit cards. Points can then be redeemed for travel and other rewards.
How do I collect Blue Rewards?
You can collect Blue Rewards by shopping with participating partners, using Blue Rewards credit cards, booking travel through participating airlines and hotel brands, shopping through the online portal, and taking advantage of special promotions in the app.
What are the best Blue Rewards deals?
The best Blue Rewards deals change regularly, but travel promotions, bonus-point offers, and online shopping multipliers usually offer some of the best earning opportunities. These deals change day to day, so it’s important to check the app regularly in order to catch the best offers.
Can I earn Blue Rewards at Shell?
No, Shell isn’t a Blue Rewards partner. While Shell Canada was one of the star partners in the Air Miles program, it left this program in early 2026 and now partners with Scene+. Therefore, Blue Rewards points cannot be earned on purchases at Shell.
At what stores can you collect Air Miles?
The Air Miles program is no longer functioning, but its replacement – Blue Rewards – offers many ways to collect points that can be redeemed for free rewards and travel. You can earn Blue Rewards by shopping at stores like Lululemon, Best Buy, Sephora, Winners, Mastermind Toys, and many others.
Are Dollarama and Air Miles partners?
Air Miles has been replaced by a new program called Blue Rewards, but yes, Dollarama is currently a Blue Rewards partner. This allows eligible members to earn points that can later be redeemed for various types of rewards and travel.
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