How to Maximize the Be Well Rexall Program

The Be Well Rexall program is a free rewards program offered by the Rexall drugstore chain. Members earn points on eligible purchases, and points can be redeemed for discounts on purchases.

This article explains the finer details of this loyalty program, including how to earn points, how to redeem them, and which credit cards can help boost your rewards.

What is Be Well Rexall?

Be Well is Rexall's loyalty program, which launched in 2020. It's free to join, and members earn points on eligible purchases that can later be redeemed for almost anything in store. If you have an RBC credit card or debit card, you can use it for Rexall purchases and earn bonus Be Well points.

Although you can only redeem Be Well points for in-store or online discounts, the points won't expire as long as your account stays active. If you don't use your account for 2 years, your points will expire.

Overview

Currency: Points

Reward categories: Discount in-store or online at Well.ca

Pros:

• Highly rated mobile app
• Personalized digital offers
• Frequent Well.ca point promos
• Connection with local Rexall pharmacy
• Easy prescription management
• Access your recent health and vaccination history
• Prescription delivery through Instacart
• Partnership with RBC for bonus points

Cons:

• 1 redemption option
• Limited reward partners
• Low value per point
• Points expire after 2 years of inactivity

What are Be Well Rexall points worth?

Program members can redeem 25,000 Be Well points for $10 off their in-store purchase at Rexall or online through Well.ca. That works out to 0.04 cents per point (CPP).

This value isn't particularly high. For comparison, PC Optimum gives you $10 off when you cash in 10,000 points, which provides 0.1 CPP in value.

How to earn Be Well Rexall points

There are 4 ways to earn Be Well Rexall reward points:

• Purchases made in person at Rexall locations
• Personalized bonus offers
• Bonus offers from Well.ca
• Paying with linked RBC debit or credit cards

Earn with in-store purchases

The easiest way to earn Be Well points is to shop at Rexall stores. You'll earn 10 points for every $1 spent on most purchases. There are a few items that won't earn you points, but they're standard exclusions to most loyalty programs, including these:

• Lottery tickets
• Tobacco and alcohol products
• Gift and prepaid cards
• Passport photos
• Stamps
• Post office transactions
• Transit and event tickets
• Bottle deposits

Whether you can earn points on prescription costs depends on your province. This isn't unique to Rexall, either – the same regulatory rules apply at pharmacies across Canada.

You can earn Be Well points on prescription products in Manitoba, Saskatchewan, Nova Scotia, Yukon, Northwest Territories, and Nunavut. In Manitoba, you'll only earn base points, with no bonus points on prescriptions.

In all other provinces, you can't earn points on prescriptions at all.

Earn with personalized bonus offers

Once you've registered your card, you'll receive personalized offers for Rexall purchases as well as Well.ca purchases. These can be found in your email, in the Be Well Rexall app, and/or in your online account.

These special offers differ for each person because they reflect your previous spending habits. They're updated periodically, so your earning opportunities can change from week to week.

You'll need to load each offer you want to claim, or you won't earn the points. You can load offers by logging in to your Be Well online account or by adding them through the Rexall app.

You can register to receive text messages with exclusive offers, and sometimes there are "mystery offers" that won't be revealed until you load them.

Here's an example of the offers you might see at any given time:

Earn online at Well.ca

Rexall partners with Well.ca and offers special promotions for Be Well rewards members. Members do not earn points on all purchases from Well.ca – you can only earn by loading the special offers listed in your account (online or via the app).

There is a list of products from Well.ca that won't ever qualify for Be Well points. These are a few examples, though note that it's not an exhaustive list:

• Lottery tickets
• Tobacco and alcohol products
• Gift and prepaid cards
• Passport photos
• Stamps
• Transit and event tickets
• Home Health Care services and/or rentals

Earn with RBC credit cards

While there aren't any Rexall co-branded credit cards, the retailer has a partnership with RBC that lets you earn bonus Be Well Rexall points on your purchases. Some RBC credit and debit cards earn you 50 Be Well points per $1 spent on Rexall purchases – which is 5x the standard earn rate.

Here are some of the top RBC credit card options:

How to redeem Be Well Rexall points

Redeeming Be Well Rexall points is simple since there's only one way to use them: cash in points for a discount on your purchase at Rexall locations or on Well.ca.

When you're checking out in-store, scan your Be Well card and let the cashier know that you'd like to redeem points. For every 25,000 points you have, you'll get a $10 discount on your purchase – and you can only redeem the points in $10 increments.

To redeem your points online, shop at Well.ca and use the redemption dropdown menu to choose how many points to redeem at checkout.

FAQ

What is a Be Well card?

The Be Well card is the physical card you can use to earn and redeem points. If you don't want another card cluttering up your wallet, you can participate in this rewards program using your online account or the highly rated mobile app.

What's the average Be Well points value?

Unfortunately, Be Well points are only worth 0.04 cents each – well below the points value of other popular reward programs. Keep in mind that Be Well points can only be redeemed for discounts at Rexall stores or online at Well.ca.

Can you tell me how to get a Be Well card from Rexall?

To join the program, you can pick up a Be Well membership card by registering at a Rexall location, creating an account online, or using the Be Well app. Once you've entered your details and confirmed your account, your account is active, and you can pick up your physical card or begin using your digital membership.

Do I need a Rexall points card, or can I use the app?

You can request a physical Rexall points card or simply use the app. If you've lost your physical Be Well card, you can call customer service to request a new one, then pick up a new card in-store. Customer service will merge the account numbers for you.