How To Maximize The Rexall Be Well Program

Rexall’s loyalty program, Be Well, allows you to earn points on almost any purchase made in-store. Plus, if you use an RBC credit card, you’ll rack up points even faster.

But Be Well is more than just a loyalty rewards program. It’s also a useful wellness app that helps you manage your medications and keep track of your health history. Read on to learn how to sign up and get the most out of this unique program.

What is Rexall Be Well?

Be Well is Rexall's loyalty program, which was introduced in 2020. As a member of Be Well, you can accumulate points on purchases and redeem them in store for almost anything you like.

Prior to 2020, Rexall was a participant in the Air Miles program. It dropped Air MIles in favour of an in-house loyalty program and partnered with RBC to help cardholders accelerate Be Well earn rates.

In addition to earning reward points, Be Well also offers other benefits:

• Personalized digital offers: Get discounts on items you often purchase at Rexall.
• Ability to manage your prescriptions: Add, transfer, or request refills of your prescription all through the app. Plus, you’ll get notifications when prescriptions are ready.
• Opportunity to contact your local Rexall Pharmacy: It’s easy to transfer your account or establish yourself as a new customer using the Be Well app.
• Access your personal health and vaccination history: In addition to seeing your health records, Be Well displays the last three years of your vaccination records.

How to earn Be Well points

Before you can use your Rexall Be Well points, you need to start collecting them. You have 3 ways to earn points.

In-store purchases

The easiest way to earn Be Well points is by shopping at any Rexall store. You'll earn 10 points for every $1 spent on most purchases. There are a few items that won't earn you points, but they're standard exclusions to most loyalty programs. These include, but aren't limited to:

• Lottery tickets
• Tobacco products
• Gift and prepaid cards
• Passport photos
• Baby diapers and formula
• Transit tickets

Whether or not you can earn points on prescription costs depends on your province. This isn't just for Rexall; it applies to any pharmacy.

In general, you won't earn rewards on prescriptions in Ontario, Quebec, Alberta, British Columbia, Prince Edward Island, or Newfoundland.

Personalized bonus offers

On top of the regular store earn rate, you'll get personalized offers through the app. Just log in to see what’s available.

Here's an example of offers you might see:

You’ll need to load each offer you want to claim or you won’t earn the points. You can load offers by logging into your Be Well account or adding them through the Rexall app, available on both Apple and Android devices.

RBC credit cards

While there aren't any Rexall co-branded credit cards, the retailer has a partnership with RBC that can earn you bonus Be Well points on your purchases. Some RBC credit and debit cards earn you 50 Be Well points per $1 spent on Rexall purchases – 5x the standard earn rate!

Here are some of the top RBC credit card options.

Credit card	Current offer	Rewards	Annual fee and income requirements	Apply
RBC Avion Visa Infinite	55,000 bonus points (terms)	* 1.25 points per $1 spent on travel * 1 point per $1 spent on all other purchases	* $120 * $60K personal/$100K household	Apply
RBC Cash Back Mastercard	None	* 2% cash back on groceries on the first $6,000 spent annually * 1% cash back on groceries on $6,000+ spent annually * 0.5% cash back on the first $6,000 spent annually * 1% cash back on $6,000+ spent annually	* $0 * None	Apply
RBC ION Visa	$60 GeniusCash + 7,000 Avion points (terms)	* 1.5 points per $1 spent on groceries, daily transit, rideshares, EV charging, streaming, digital gaming, and subscriptions1 * 1 point per $1 spent on all other purchases	* $0 * None	Apply
RBC Cash Back Preferred World Elite Mastercard	None	* 1.5% cash back on the first $25,000 spent annually * 1% cash back after $25,000 spent annually	* $99 * $80K personal/$150K household	Apply

What are Rexell Be Well points worth?

Rexall Be Well points only have one value since they only have one redemption option: redeeming for purchases in-store.

Redeem 25,000 points for a $10 discount, which gives you a point value of 0.04 cents per point. It's not much, but it's better than nothing.

PC Optimum is a comparable program, offering a redemption of 10,000 points for a $10 discount. This gives you a value of 0.1 cents per point.

How to redeem Be Well points

You can redeem your Be Well points for a discount on your purchase at Rexall locations.

When you’re ready to check out, scan your Be Well card and let the cashier know that you'd like to redeem points. For every 25,000 points you have, you’ll get a $10 discount on your purchase – and you can only redeem the points in $10 increments.

FAQ

How do you get a Be Well card from Rexall?

If you registered for Be Well using the app, you’ll see a digital card instantly loaded to your account. To get a physical Be Well card, stop by a Rexall location to register and pick it up.

What is the Be Well app?

The Be Well app is one way to access Rexell’s reward program. You can download the app from Google Play or the Apple Store. If you don’t want to use the app, you can still join the program by signing up online.

Do Rexall points expire?

If there hasn’t been any activity on the account for two years, your points will expire. Activity means either earning points by making purchases or redeeming points when you shop at Rexall.

How do you link an RBC credit card to Be Well?

To link your RBC card to the Be Well program, log into your RBC online account or mobile app. Then, head to settings and click on "RBC Partner Perks." Scroll down and tap on “Rexall.” You can either enter your Be Well card number or sign up for one. Agree to the terms and conditions and you’re good to go!