How to Maximize the ALL Accor Loyalty Programme

The ALL Accor loyalty programme is the rewards program operated by the Accor hotel group. Members enjoy a fixed-rate discount offered in exchange for points.

The Accor hotel group includes 45+ brands like Sofitel, Novotel, and ibis. But Canadians will likely be most familiar with Fairmont, which includes landmark hotels like the Fairmont Chateau Laurier in Ottawa, the Fairmont Royal York in Toronto, and the Fairmont Empress in Victoria.

Avid travellers can explore more hotels in thousands of destinations worldwide. This article walks you through all the ways to accumulate Accor points, highlights the best redemption options, discusses the elite status tiers, and much more.

What is the ALL Accor loyalty programme?

Accor is a French hotel group that has evolved into a multinational company, and ALL Accor is its loyalty program. Many travellers consider Accor properties among the most luxurious, so ALL Accor is an elite hotel rewards program.

Brands range from the Luxury tier –which includes Fairmont Hotels & Resorts and the ultra high-end Sofitel Legend – to the Economy tier, which includes cheaper options like ibis Budget and the stylish but hostel-like JO&JOE.

It's free to join and begin earning points for future stays and rewards of your choice, but Accor also lets you transfer points to other rewards programs if you prefer. ALL Accor also has elite status tiers so you can earn points and benefits faster.

Overview

Currency: points

Redemption options: Discounted hotel stays and experiences, travel, shopping, charitable donations, or transfer points to partners

Pros:

• 4,500 participating hotels in 110+ countries
• 45 participating hotel brands
• Free to join
• Easy-to-use app
• 6 redemption options
• 5 membership tiers with unique benefits
• Lifetime hotel discount when you join
• Fixed-Value Points worth 3.24 CPP each

Cons:

• No co-branded credit card available
• Points must be redeemed in blocks
• Points expire after 12 months of inactivity
• Limited properties in Canada
• Can't pool points with family members

ALL Accor loyalty programme elite status

There are 5 status levels within the ALL Accor loyalty programme, with all new members starting at the Classic level. This gets you:

• Exclusive member rates
• Premium Wi-Fi
• Partner benefits

Every status tier gives you the benefits of all previous tiers with additional perks. Here's an overview:

What are ALL Accor loyalty programme points worth?

Before you cash in your ALL Accor loyalty programme points, take a moment to find the redemption option that gives the most value. To help you compare your options, we use a simple formula to determine how much each point is worth:

Value of reward in CAD / cost of reward in points x 100 = value in cents per point (CPP)

How to earn ALL Accor loyalty programme points

If you're eager to begin earning ALL Accor loyalty programme points, you'll be happy to learn that you can begin accumulating as soon as you join. These are the ways you'll earn ALL Accor points:

• Hotel and resort stays
• Entertainment
• Transportation
• Shopping
• Boost your points

Unfortunately, there's no co-branded credit card available to Canadians, so you'll just have to stick with your favourite hotel credit card when booking or making purchases.

Hotel and resort stays

You'll earn up to 25 Accor points for every 10 you spend at participating properties. We're not just talking about the hotel room booking – you'll also earn for these hotel purchases:

• Hotel restaurants and breakfast
• Spa treatments
• Mini-bar
• TV and phone charges
• Skip the Clean

If you book a villa or resort stay through onefinestay, you'll get 1 Accor point per €1 EUR spent.

Entertainment and experiences

Once you've reached your destination, you won't stop earning! Whether you're booking a safari in Africa or a La Dolce Vita train journey through Italy, you'll continue to be rewarded (though exact earn rates vary by opportunity).

For example, when you book a La Dolce Vita train trip, you'll earn points at the same rate as a hotel, but you get Gold, Platinum, or Diamond status depending on the cabin or suite you book. Each status level has its own unique perks.

Transportation

Hotels get much of the attention, but your mode of transport to your destination can also help you rack up Accor points:

• Rental cars: Earn from 3 to 5 points per €1 EUR spent on Europcar or Hertz rentals, or earn up to 550 points per €150 EUR spent on Sixt rentals
• Flight and hotel packages: Earn 1 point per €2 EUR spent
• Trains: Turn 500 Club Eurostar points into 1,000 Accor reward points
• Flights: Convert your airline reward points into Accor points at various rates

Shopping

Opportunities to earn points for shopping are a bit more limited since most merchants are based in the E.U. However, your best option as a Canadian is to transfer your Rakuten points to Accor points.

For every 3,200 Rakuten points you move, you'll get 1,000 Accor points.

Boost your points

Earn points for taking surveys with Accor partners. You'll get 250 points when you sign up with e-Rewards. As an e-Rewards member, you'll get up to 1,000 Accor points for earning 6,000 Opinion points.

Club Opinions also partners with Accor. You'll earn 600 Accor points when you complete your first survey.

Transfer from Amex

You can transfer your American Express Membership Rewards points to the ALL Accor loyalty programme at a 2:1 rate.

This means 1,000 Membership Rewards become 500 Accor points.

This makes each Amex Membership Rewards point worth an average of 1.6 cents when transferred to ALL Accor. This is on par with the value you can get from Amex's 1:1 Aeroplan transfers.

While you can get slightly better value from the Amex Fixed Points Travel Program (1.75 CPP) and a few less common transfer partners, transferring Amex points to ALL Accor offers great value.

American Express cardholders can redeem points toward any type of travel at a rate of 1 CPP. But if your upcoming travel is to an ALL Accor property, transfer your points to ALL Accor instead to 60% more value.

How to redeem ALL Accor loyalty programme points

There are 6 redemption opportunities for your ALL Accor loyalty programme points:

• Hotel stays
• Travel
• Transfer points to other reward programs
• Experiences
• Charity
• Shopping

Not all redemption options are particularly good choices, though. We've listed all opportunities from the most valuable to the least.

Hotel stays

Fixed value: 3.24 CPP

Categories: Hotel stays, private home and villa stays, meetings and event spaces, elite experiences

ALL Accor is a little unusual in how you redeem points for its biggest redemption opportunity: hotel stays. Instead of giving flexible reward values based on your travel details or hotel locations, you'll get a fixed redemption rate because you're getting a flat discount.

1,000 ALL Accor points = €20 EUR (which works out to $32.40 CAD at the time of writing)

This means that each Accor point you redeem for a stay or experience is worth 3.24 cents.

To book a hotel stay, log in to your ALL Accor account and follow the prompts for booking a room. You can use your points discount at any location that shows this symbol next to it:

You can also call 844-382-2267 to speak with a Customer Care Advisor who can help you book your trip.

ALL Accor just added another way to book your hotel stay: directly at the hotel. All you have to do is book a hotel room at a participating property. Then, when you check in, mention that you'd like to pay for the room with your points.

Travel

Categories: Vacation packages, train journeys, airlines, Hertz rental cars

As long as you have at least 2,000 ALL Accor points, you can get a discount on your next flight, car rental, or train trip. That said, you won't enjoy a fixed-rate discount as you do with hotel bookings. Instead, you'll have to transfer your Accor points to a travel program or partner of your choice.

This means that the value of your Accor points completely depends on the value of the point system you're transferring them into.

Here are just a few examples of the popular partners and transfer requirements:

Experiences

Average value: 3.05 CPM

Categories: Concerts, museum admission, tours, culinary experiences

Of all loyalty reward programs, ALL Accor has some of the most unusual and exciting offerings. You can book popular concerts, sports events, culinary experiences, or classes, as well as Limitless Experiences, which include limited-time events, auctions, and music festivals.

If you have at least 1,000 points, you can book activities around the world. We're talking tour cruises, VR immersive rides, museum entries, camel ride safaris, dolphin experiences, and so much more.

Shopping

Average value: 1.98 CPP

Categories: Electronics, home, perfume and jewelry, bedding, sports and leisure

Best option: Luxury facial products

Although you can't shop with Accor's partners outside of the E.U., you can buy things on the Accor Limitless Experiences merchandise site. From jewellery, electronics, perfume, and home appliances to technology, luggage, and umbrellas, you're sure to find something you like on the site.

Donations

Average value: N/A

If you're feeling philanthropic or just want to keep your ALL Accor membership active, donate to a charity.

As long as you give at least 500 points, you can donate to projects supported by Accor. These include support for wildfire victims, the critically ill, wildlife preservation, cultural preservation efforts, access to drinking water, and more.

Is the ALL Accor loyalty programme worth it?

Reading reviews and responses from actual ALL Accor loyalty programme users is an excellent way to better understand how it works and whether it'll work for you.

On Reddit, we found that most people talking about ALL Accor had Diamond status and, at least in this thread, generally had positive things to say:

Gold status members seem to have a different perspective. According to them, Gold status with ALL Accor can feel pretty standard, rather than the luxury hotel reward program it claims to be:

If you plan on booking high-end hotels within the ALL Accor Programme and can climb the elite status ladder, it's probably worth it. But if you infrequently stay at participating hotels, it might pay to shop around for a program that's a better fit.

FAQ

What is the Accor ALL loyalty program?

The ALL Accor loyalty programme is offered by the mostly Europe-based Accor hotel group. It's free to join, and members earn points for eligible stays that can be redeemed for discounts on hotel stays, vacation packages, rental cars, merchandise purchases, or charitable donations.

How much are 10,000 Accor points worth?

The value of your 10,000 Accor points completely depends on how you choose to redeem them. If you go the fixed hotel rewards route, your points are worth 3.24 cents each, for a total of $324 CAD. Again, your mileage may vary depending on the redemption option.

Do ALL Accor points expire?

Yes, Accor reserves the right to deactivate your account if there has been no activity in the past 12 months. To keep your hard-earned ALL Accor points, book travel of some kind or use some of your points. Even making a donation counts as activity and can help prevent your account from being deactivated.

Which hotels are Accor members?

Accor partners with 45 hotel brands, ranging from economical to luxury properties. These include ibis, Adagio, Folio, The Sebel, Swissotel, Pullman, onefinestay, Banyan Tree, Fairmont, The Purist Retreat, FAENA, GARRYA, Novotel, Tribe, BreakFree, Delano, JO&JOE, MAMA Shelter, and more.

How can I earn Fairmont hotel points?

If you book a stay at a Fairmont, you'll earn ALL Accor points, which can be used towards future stays at Fairmont hotels. You can earn and redeem at popular Canadian destinations like the Fairmont Hotel Macdonald, Fairmont Banff Springs, and Fairmont Chateau Lake Louise. Travellers may also be interested in these newest locations: Long Beach, Prague, San Roque, Hanoi, Tokyo, and Udaipur.