Shop the Block is back. The promotion you used to know under the AIR MILES program is back, simply under the Blue Rewards banner instead. It's running from June 25 – July 8, 2026.
You'll earn bonus points based on how many partners you shop with. The maximum reward is 8,000 bonus points if you earn 1 Blue Rewards point at 4 different retailers.
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Blue Rewards Shop the Block
Shop the Block is a simple promotion – the more Blue Rewards partners you shop at, the more bonus points you get.
There are 3 different reward levels you can reach:
- 1,600 bonus points when you earn a Blue Rewards point at 2 brands
- 4,000 bonus points when you earn a Blue Rewards point at 3 brands
- 8,000 bonus points when you earn a Blue Rewards point at 4 brands
At the highest Blue Rewards redemption level, 8,000 points are worth up to $53. Even still, 1,600 points will get you a $10 voucher with some points left over.
You do need to opt in to get your bonus points with this offer. Here are the details on the offer where you can opt in.

Blue Rewards credit cards
If you're big on Blue Rewards, you can add more of them to your points bank with a Blue Rewards credit card.
There are 2 cards to choose from – one with no annual fee and a World Elite Mastercard with all kinds of bells and whistles.
Here are the quick details on each:
Rewards programs bonus offers
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