The Canadian Amex SPG Cards Relaunch

creditcardGenius Team
updated on Aug 5, 2021
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The American Express Starwood Preferred Guest credit card is now the Marriott Bonvoy® American Express®* Card. For more information, read our latest Marriott Bonvoy news post.

With the SPG and Marriott loyalty programs officially merging into one over the weekend, many of us have been holding our breath to see what would happen to Amex Canada’s Starwood Preferred Guest credit card.

Although we’ve known for a few months how this new (still unnamed) program would work, we haven’t been sure what the updated SPG Amex credit card was going to look like…

Until now.

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Starwood Preferred Guest Credit Card ‒ New vs Old

American Express has officially re-launched the SPG card and we are no longer in the dark.

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Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
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Welcome bonus
$485
50,000 points
Annual rewards
$501
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Marriott Bonvoy® American Express®* Card
Instant approval: Yes
Credit estimate:
Marriott Bonvoy® American Express®* Card
3.1 Genius Rating
4.2 (10) User reviews

Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
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Welcome bonus
$485
50,000 points
Annual rewards
$501
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Credit estimate:
 (560 - 659)
Instant approval: Yes

Curious how the new SPG card is different?

New Version Old Version
Earn Rate
  • 2 points for every $1 spent.
  • 5 points for every $1 spent at SPG/Marriott locations
  • 1 point for every $1 spent.
Redemption
  • Points can be redeemed at SPG and Marriott portfolio of over 6,500 properties.
  • Can be transferred 3:1 to 40 different airline partners.
  • Points could only be redeemed at SPG properties.
  • Can be transferred 1:1 to 30 different airline partners.
Annual Free Night
  • Annual free night awarded on your cards anniversary – can be redeemed any day of the week.
  • Annual free night awarded when you spend $40,000 annually – can be redeemed only on the weekend.
Annual Fee on Secondary Cards
  • Free
  • $50 per year
Elite Status
  • Automatic Silver Elite Status.
  • Gold Elite Status when you spend $30,000 or more annually.
  • Automatic Preferred Status.
  • Gold Elite Status when you spend $30,000 or more annually.
Premium Internet Access
  • Complimentary in-room Wi-Fi while staying at SPG and Marriott locations – where available.
  • Not available.

At a glance, the new SPG Amex has received several improvements over the old version, but when it really comes down to it, the card has lost some of its reward value…

Transferring points to airline partners

One of the biggest reason why Canadian travelers loved this card was the flexibility of the rewards.

You wouldn’t think that a hotel loyalty program credit card would be among the top travel credit cards in Canada – however, the SPG card gave you more than just hotel rewards.

The old Starwood points could be transferred ‒ often 1:1 ‒ to 30 different airline programs. And with the merger of the SPG and Marriott rewards programs, many people worried we would be losing this great perk.

Thankfully, this option is going to carry over to the new unified program (with 40 airline partners).

However, where before it was a 1:1 ratio, it will now be a 3:1 ratio.

While that seems like a pretty major downgrade, also keep in mind that you will be earning more points for every dollar spent (especially if you’re using your card at SPG and Marriott locations).

Previously, you could roughly achieve a 3.1% return on spending when you transferred your points to an airline rewards program like Aeroplan, took advantage of the 5,000 bonus miles when transferring 20,000 points, and ultimately redeeming those miles for high-value flights.

Now, you’re looking at something closer to a 1.7% return on flights through transfer partners thanks to the new 3:1 transfer ratio. You can increase that by a further 25% by taking advantage of the revamped…

Related: How To Maximize The American Express Membership Rewards Program

Airline partner transfer bonus

The flexibility to transfer your points to airline partners is nice enough, but this deal is even sweeter when you transfer your points in 60,000 increments.

60,000 SPG points will get you 20,000 airline points, plus a 15,000 point bonus (5,000 miles).

After all the math, that works out to the same 25% bonus when transferring to airline miles as the old SPG card used to have.

Besides, a 25% bonus is hard to complain about, even when your SPG points aren’t quite as valuable as they used to be.

If you’re careful to always take advantage of the 25% bonus, then your return on spending will increase from roughly 1.7% on flight rewards to 2.1%.

Related: 8 Tips For Using Your Travel Credit Card For A 5-Star Vacation At A 1-Star Cost

All the other extras

Then there is all other “other stuff” that makes a credit card worth having.

Sign-up bonus

For starters, this card is going to give you a generous 50,000 points after spending $1,500 in the first 3 months.

3.1 Genius Rating
4.2 (10) User reviews

Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
See rates
Learn more
Welcome bonus
$485
50,000 points
Annual rewards
$501
Learn more
Marriott Bonvoy® American Express®* Card
Instant approval: Yes
Credit estimate:
Marriott Bonvoy® American Express®* Card
3.1 Genius Rating
4.2 (10) User reviews

Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
See rates
Learn more
Welcome bonus
$485
50,000 points
Annual rewards
$501
Learn more
Credit estimate:
 (560 - 659)
Instant approval: Yes

Not bad for a card with an annual fee of $120.

Secondary cards

Many premium credit cards charge around $50 for any secondary cardholders that you add to your account.

This card, however, will allow you to add extra cards to your account for free. Paying that extra fee for secondary cardholders is a hard pill to swallow so this is a pretty big win for this new card.

Silver and Gold Elite status

SPG is giving cardholders Silver Elite status, no matter how much they spend annually, as well as Gold status when they reach the $30,000 spent a year.

Gold status gives customers some great perks, like:

  • priority late checkout,
  • dedicated reservation line,
  • in hotel welcome gift, and
  • enhanced room upgrades…to name a few.

Free anniversary stay

Plus, every year on your cards anniversary, you will be given a Free Night Award.

This free night can be used on a room at participating SPG or Marriott locations with a standard room rate of 35,000 points, which equates to a category 5 room.

And unlike the old version of this card, there is no minimum spend required to qualify for this free night.

Income requirement

Finally, it’s not new news, but the fact that American Express does not have any income requirements is icing on the cake.

Most premium cards like this would require you to be making anywhere from $60K to $80K a year.

3.1 Genius Rating
4.2 (10) User reviews

Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
See rates
Learn more
Welcome bonus
$485
50,000 points
Annual rewards
$501
Learn more
Marriott Bonvoy® American Express®* Card
Instant approval: Yes
Credit estimate:
Marriott Bonvoy® American Express®* Card
3.1 Genius Rating
4.2 (10) User reviews

Up to 50,000 bonus points + Annual free night certificate.*

Annual fee
See rates
Learn more
Welcome bonus
$485
50,000 points
Annual rewards
$501
Learn more
Credit estimate:
 (560 - 659)
Instant approval: Yes

The New Starwood Preferred Guest Business Credit Card

In a similar manner, Amex has also re-launched their Starwood Preferred Business Card.

This card will give small business owners the same flexible rewards but with slightly different earn rates:

  • 2 points for every $1 spent on everyday business purchases,
  • 3 points for every $1 spent at gas stations, restaurants, and on travel, plus…
  • 5 points for every $1 spent at participating SPG and Marriott locations.

It comes with a bigger sign-up bonus than the personal SPG Amex – up to 60,000 points – one of the biggest bonuses of any business cards on the Canadian market right now.

And also many of the same perks, including:

  • automatic Silver Elite status,
  • Gold status after $30,000 spent annually, and
  • a free night every year on your card’s anniversary.

Where the similarities end…

But what makes the SPG business card different?

  • The annual fee is higher at $150, plus $50 extra card fee (same as the previous version of the SPG business card).
  • You do get a disability plan and protection against employee card misuse, which could be more important to you if you are a small business owner.

Related: Best Small Business Credit Cards in Canada

Tell us what you think

Whether you are considering applying for this SPG card for the first time, or…

…you have hung onto your card through all these changes, or…

…you had the SPG card and decided to get rid of it when the merger was first announced…

Tell us what you think of the “new” relaunched version?

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Showing 11 comments

Anja
Anja
April 14, 2019
Quite dismayed with the loss of Lou he access with the business card. We went on vacation believing this was the case. Also during th changeover , they did not credit nights which was different than the year before.
creditcardGenius Team
creditcardGenius Team
April 16, 2019
Hi Anja, From what I can see in my records, I'm not sure the old SPG business card ever came with lounge access... But the new Marriot Bonvoy Business card does have the 15 elite nights credit per year now, so that's a plus.
Phil Lockey
Phil Lockey
January 4, 2019
The credit card is far less appealing than the previous version. The fact is SPG points were worth 1:3 or 3 times more than Marriott points, so to get 1 for every $1 spent is the same as earning 3 for each dollar spent today. The fact that they now offer 2 points per dollar spent is a huge letdown and quite honestly will cause me to drop this as a carried card.
creditcardGenius Team
creditcardGenius Team
January 4, 2019
Although the point devaluation is a let down for many, there is still some great value to be found in this card. Whatever value was lost in the points, it's more than offset with the annual free night award and the automatic Silver Elite status. And we still consider it to be a really good travel rewards card because of its rewards transferability to over 40 airline partners.
Jake Jens Hansen
Jake Jens Hansen
October 21, 2018
Will I get the sign up bonus from the new card if I already had the old card!? I cancelled old version earlier this year.
creditcardGenius Team
creditcardGenius Team
October 22, 2018
Hey Jake, This is an excerpt from the footnotes on the Starwood Preferred Guest card page: "This offer is only available to new Starwood Preferred Guest Credit Card from American Express Cardmembers (‘Cardmembers’). For current or former Starwood Preferred Guest Credit Card from American Express Cardmembers, we may approve your application, but you will not be eligible for the welcome bonus."
Sarah
Sarah
September 28, 2018
I am wondering if the "silver status" means I get 10 night credits? I am platimum and always liked the 15 elite credits to make Gold. As it turns out this year I'd have made it either way but that's not always the case. Any insights into elite credits with this card?
creditcardGenius Team
creditcardGenius Team
October 24, 2018
Hi Sarah, Without reaching out directly to American Express Customer Service, it's hard to say. On their website, they don't say how many credits are being given out. But, I would assume they are giving out 10 nights worth of credits as that is the minimum for Silver Elite. That being said, I would recommend reaching out to Customer Service just to be sure.
Alan Graham
Alan Graham
August 25, 2018
When Chase cancelled my Marriott Rewards card and Amex came out with the SPG card, I was hesitant to apply for it. I got it but was only going to keep it for one year then cancel it. Now, I think I will keep it. For $120/year I get a free room. All the rest is a bonus. I still think it would be nicer if it did not have the 2.5% FX charge.
Gurman
Gurman
August 26, 2018
Same thats a huge killer (the 2.5%fx fee and no lounge access) I wouldnt have minded even if they raised the annual fee but if they have the no fx fee and lounge access with it, I would still be willing to pay it. Due to the devaluation of SPG points for transferring to aeroplan from 1:1 to 3:1, Im thinking I’ll just take the cobalt card instead since I would earn almost the same amount of points in recurring years, just not as good of a sign up bonus. Also you can use amex mr points towards statement credit, which you cant do with starwood points (also a killer). Amex mr to aeroplan is 1:1 based on my daily spending I would be earning alot more aeroplan points annualy with the cobalt as opposed to the spg card, but if Im just redeeming the points for hotel stays then the spg card makes sence because of the low transfer rate from spg to aeroplan.
Kevin
Kevin
August 24, 2018
Interesting to see that the US version offers 100,000 sign up bonus but requires a minimum of $5K spend over 3 months. I know everyone liked the SPG card which I've never had. I have the small business Platinum Card which gives me Gold status with SPG/Marriott. I don't see the need for me to add on another $450 annual fee to get less benefits that I have with my Amex Platinum. Maybe I'm missing something but I don't see it. Good timely article by the way. Cheers
Koho Easy
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